Web design

Why is a professional approach so important for web design?

Conciseness of forms, the harmony of colors and shades, creative selection of fonts, icons, illustrations, competent technical implementation – all this requires special seriousness and care. Amateur design can play a cruel joke on the reputation of your company. Therefore, professional design, created by a staff of experienced professionals, has several undeniable advantages.

Benefits of web design from Soarixon

Adaptability

No matter what device your site is viewed on, it will display correctly. Professional design provides separate versions for monitors, tablets, and phones, which will allow you to fully use your web resource and make purchases on it from any gadget!

User-friendliness

Usability is an important attribute when creating a site or group on social networks. If the buyer easily finds the pages he needs, navigates through the sections without any problems, and can get the necessary information without the help of technical support, he will most likely become your regular customer.

Stylish design solutions

Harmonious color combinations, perfectly matched fonts, interesting thematic illustrations, and unobtrusive banners attract the buyer’s attention. It is pleasant to be on such a resource, to make purchases, because the client sees respect from the owner of the site.

Compliance of design with the theme of the company

The design of the site, groups in social networks, banners, and presentations should directly indicate the activities of the company. A careful selection of shades, textures, and shapes, and a thorough study of competing sites will allow you to create an exclusive design that will become the hallmark of your business and will reflect its specifics favorably.

Web development

Website development cost

Online store

What is included in the basic offer?

  • – Creation of clickable prototypes (high fidelity wireframes)
  • – Writing technical specifications;
  • – Elaboration of commercial and technical factors;
  • – Development of a competent SEO structure;
  • – UX/UI design;
  • – Safe move to a new domain;
  • – Audit of the content of the site;
  • – Audit of the link mass of the site and competitors;
  • – Adding a site to Google Search Console;
  • – Detailed study of the product card;
  • – Connecting online payment (LiqPay);
  • – Testing (after each stage);
  • – Personal Area;
  • – Meeting the requirements for site loading speed from Google 90+ for mobile and desktop;
  • – Filling with your content up to 10 pages;
  • – Setting up Google Analytics;
  • – SSL certificate (HTTPS);
  • – Content management system based on the selected CMS (admin panel);
  • – Consultation on the further promotion of the site on the Internet;
  • – Training to work with the site (instruction + online call).

WEB/BI analytics

Web analytics is essential for your business if:

  • – You want to evaluate the quality and quantity of attracted users.
  • – You want to determine the most effective sources of user acquisition.
  • – You want to identify problem areas of the site.
  • – You want to increase website conversion.
  • – You want to increase your income.

What methods do we use?

  1. Studying the target audience

We collect socio-demographic indicators, analyze the interests of users and their behavior on the site

  1. Analysis of advertising effectiveness

We analyze the channels for attracting traffic, which advertising campaigns led to targeted actions, and what kind of return an advertising campaign gives

  1. Website traffic analysis

We analyze statistical data, trends, absolute and relative indicators

  1. Analysis of e-commerce data

We analyze the following indicators: average check, popular products, income in the context of traffic acquisition channels

  1. Analysis of the behavior of visitors on the site

We analyze the following indicators: interaction with forms, micro-, and macro-conversions

Mobile Application Promotion

Types of app promotion

  • – Paid Apple Search Ads
  • – Paid Google Ads (UAC)
  • – Paid Facebook & Instagram Ads
  • – Organic promotion of Google Play and App Store

Details about each direction

With Apple Search Ads, you can promote your apps to the top of the App Store search results.

It’s an efficient and easy way to help people discover your app in the App Store for iPhones and iPad.

The best place to catch the eye and reach interested users is at the top of the App Store search.

Advantages:

  • – Adjustment of bids to the optimal (in ASA, this can be done up to the level of keywords).
  • – Competition in the auction is still small. Because in Ukraine it is available only from the spring of 2019.
  • – Advertising campaigns on iOS are most effective in ASA.

Universal App Campaign – Powered by machine learning, Universal App Campaigns allow you to advertise your app across the Google Search Network, Display Network, Google Play, and YouTube.

Advantages:

  • – Display the above search results in Google Play, and App Store.
  • – Advertising on the keywords of competitors.
  • – High install rate of the application with proper selection of keywords.

With Facebook Ads, you can promote your apps on Facebook, Instagram, Audience Network, and Messenger.

Advantages:

  • – Ads can only be placed on behalf of your product page, so you can tell you are promoting that as well;
  • – It is possible to track app downloads from advertising campaigns;
  • – You can track the relevance of your ads to targeted users.

App Store Optimization (ASO) – optimization of a mobile application on Google Play and AppStore to maximize its visibility, improve results in organic search, and convert visitors to downloads.

Advantages:

  • – Ads can only be placed on behalf of your product page, so you can tell you are promoting that as well;
  • – It is possible to track app downloads from advertising campaigns;
  • – You can track the relevance of your ads to targeted users.